Clik here to view.
SEO – Why Keyword Density Should Never be Mentioned Again
Keyword density is one of those phrases from the past that should be buried. In the bad old days of SEO (search engine optimisation), it was thought to be the best on-screen method of boosting your...
View ArticleClik here to view.
Text That Converts
What is the one thing that will get your website visitors buying? No, I’m not talking about your services or products (although they do help), what I mean are the words on your site. Pretty images and...
View ArticleClik here to view.
Make Your Writing More Persuasive – an interview with Sally Ormond
A short while ago I was approached by Joseph Bushnell of Web Marketing Inner Circle, to do an interview about my work as a copywriter. During the interview Joseph wanted to dig down to find our exactly...
View ArticleWebsite Checks to Make Before 2013
As yet another year draws to a close, isn’t it about time you gave your website a quick review to make sure its ready for the New Year? There are many great sites out there that are bursting with...
View ArticleClik here to view.
Home Page – What it should say about you
The art of website copywriting is a complex one. Many website’s that have been written in-house tend to make the same mistake. No, we’re not talking about bad grammar or blaring typos (although that...
View ArticleClik here to view.
Being Effective with Your Everyday Emails
There are loads of articles on the Internet telling you how to get the most from your email marketing, but what about the emails you send to clients and colleagues every day? You may think that because...
View ArticleIt’s All in the Presentation – Copy + Design
Ask any professional copywriter and they’ll tell you the power of persuasion lies within the copy of any piece of marketing material. Ask any designer and they’ll tell you it is the eye-catching design...
View ArticleWhich Person Should You Write In?
A question about website copywriting was raised recently on a Facebook group that I am part of. It was more like “I’m writing some copy for my new website, should I write it in the 1st or 3rd person?”...
View ArticleClik here to view.
How to Write Benefits-led Copy
How many times have you heard that the best copy focuses on the benefits of your product or service? It’s true – your customers (and potential customers) are only interested in what you can do for...
View ArticleClik here to view.
Write Your Content to Match The Way People Buy
This blog first appeared on our sister blog, Briar Copywriting Ltd, but we wanted to share it with you here also. If you knew what made people buy, writing your marketing content would be a doddle,...
View Article
